Mailchimp Email Marketing Service

About Mailchimp

MailChimp is an email marketing service provider, founded in 2001. It has 7 million users that collectively send over 10 billion emails through the service each month.

It is a web-based application, although data can be downloaded and for some features there is an offline application.

The company’s logo is a chimpanzee, and the site includes numerous chimp-related graphics and humor on its website and in its communications. The chimp imagery reflects the lighthearted style central to the company’s culture.

MailChimp began as a paid service and added a freemium option eight years later. It was originally going to be called ChimpMail, but the name was changed after the company discovered that they could not get that domain name.

[source: Wikipedia]

Features

• Subscriber profiles
  • Get insight about your subscribers and keep your contacts in one place with subscriber profiles. Click someone’s name to see engagement, website activity, and more. Add notes and one-to-one conversations to profiles, so you can remember who your customers are. And you can access it all from desktop or mobile, so it’s easy to add notes when you’re out and about meeting new people.
• Automation and personalization
  • MailChimp helps you email the right people at the right time. Send automated emails based on customer behavior and preferences. Get started with pre-built Workflows or use our built-in segmentation and targeting options to build custom rules. And get in-depth reporting on how each of your automated series is performing. Our tools help you learn more about your customers and send them timely, relevant content.
  • What’s the best time to send? MailChimp’s send time optimization recommends the best send time within 24 hours of your selected delivery date, determined by your specific list’s engagement data. Send time optimization is powered by MailChimp’s ongoing big data initiative, Email Genome Project.
  • How do I target smarter? Pick a list or part of a list, and using Discover Similar Subscribers, we’ll analyze it and build new segments of likeminded people from your subscriber base.
  • How can I grow my list? With Twitter Tailored Audiences, you can target your subscribers on Twitter and make it easy for them to share your content with other people who have similar interests.
• Advanced analytics
  • In addition to the reports that come with every account, MailChimp offers plenty of advanced reporting options that you can access from anywhere. Monitor sales and website activity with revenue reports. With Google Analytics, you can inform your email content with purchase data and more.
• Flexible design options for teams of all sizes
  • Add content and collaborate on campaigns that fit your brand, using MailChimp’s Email Designer. Want to build your own email? Check out our email template reference. MailChimp’s collaboration options, like multi-user accountsand comments inside the editor, will speed up the design process and fit right into your workflow.If you send transactional email, use MailChimp alongsideMandrill. Our email infrastructure service, Mandrill, is built for fast, reliable one-to-one messaging.

For more features, go to Mailchimp.